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I am an applied behavioral scientist currently studying sustainable behaviors and workplace wellbeing. Just about yesterday, I was senior researcher and the principal of the Health team at the Center for Advanced Hindsight, a behavioral economics center at Duke University. My research has covered a wide range of behaviors: from lifestyle, vaccination and self-care to workplace wellbeing, sustainable behaviors, and personal finance. I have extensively collaborated with partners in the healthcare industry, global health, and health tech. Before arriving at Duke, I studied social norms and immoral behavior at the Behavioral Ethics Lab at the University of Pennsylvania (UPenn).

Research interests: applied behavioral science; behavior change; sustainable behaviors; workplace wellbeing; respect; habits change; lifestyle; vaccination; self-care; gamification; social norms

Contact: janwillem.lindemans at gmail dot com

CV: Download here.

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Check out some of my publications on health behaviors:

Reviewing health-behavior programs based on Self-Determination Theory (with Paschal Sheeran)

(PDF) Self-Determination Theory Interventions for Health Behavior Change: Meta-Analysis and Meta-Analytic Structural Equation Modeling of Randomized Controlled TrialsPDF | Objective: We conducted a meta-analysis of randomized controlled trials (RCTs) to promote health behavior change based on self-determination... | Find, read and cite all the research you need on ResearchGate

Evaluating a COVID-19 campaign promoted by news media and a social influencer

Five studies of framing in health and financial decisions (see Part II, p. 40 onwards)

Calculating the harm of secondhand smoke

How to study social norms

A structured approach to a diagnostic of collective practices“How social norms change” is not only a theoretical question but also an empirical one. Many organizations have implemented programs to abandon harmful social norms. These programs are standardly monitored and evaluated with a set of empirical tools. While monitoring and evaluation (M&E) of changes in objective outcomes and behaviors is well-developed, we will argue that M&E of changes in the wide range of beliefs and preferences important to social norms is still problematic. In this paper, we first present a theoretical framework and then show how it should guide social norms measurement. As a case study, we focus on the harmful practice of child marriage. We show how an operational theory of social norms can guide the design of surveys, experiments, and vignettes. We use examples from existing research to illustrate how to study social norms change.

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